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The goal for DFSS in these situations is to bring about new services and products with an optimized sigma level for every customer requirement. A company can then offer reliability and reduce the defect level before something is even on the market. The whole deal represents a continued intrest in quality products that customers need and want.

Belstaff was hit hard by the textile crisis which resulted in the closure of the Longton factory and a further site in Silverdale. It was Franco Malenotti, a motorcycle designer and champion rider who joined the company as a designer in 1986 following an obsession with the brand that rescued the business and rebuilt it at headquarters close to Venice.So is the link with the movies an accidental one? Well, Franco's father was an acclaimed Italian film producer after all. For Belstaff, collaborating with film studios offers benefits for both parties. Whilst the likes of Sony, Men's Belstaff Jackets Fox and Universal get to kit out their A-list stars in the finest jackets, Belstaff enjoy the exposure of multi-million dollar Box Office movies. It's an arrangement that preserves a high-level of autonomy for Belstaff, and is testament to their position as a luxury leather Belstaff Motorcycle Jackets brand.

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One of the ways in which DFSS is best accomplished is using IDOV, a methodology used for designing services and products to meet these stringent Six Sigma standards. IDOV is an acronym for Identify, Design, Optimize, and Verify. These are the four phases of the process, which parallel the four phases of the traditional Six Sigma methodology known as DMAIC (Define, Measure, Analyze, Improve and Control).

IDOV and DMAIC share a lot of similarities, which begin with the 'Identify'. During this initial phase, team members begin making the connection between the design and the Voice of the Customer. The team should form a charter and gather VOC while also developing critical metrics.