While a long-shot can work wonders for an ailing corporation, the risk of it being a failure are very high. Similarly, a corporation that has a good relationship with its customers may still fail to meet their expectations with a new product. Usually a failure is not discovered until after a lot of time, effort, and money have already been put into the research and development of the product.
Belstaff was hit hard by the textile crisis which resulted in the closure of the Longton factory and a further site in Silverdale. It was Franco Malenotti, a motorcycle designer and champion rider who joined the company as a designer in 1986 following an obsession with the brand that rescued the business and rebuilt it at headquarters close to Venice.So is the link with the movies an accidental one? Well, Franco's father was an acclaimed Italian film producer after all. For Belstaff, collaborating with film studios offers benefits for both parties. Whilst the likes of Sony, Men's Belstaff Jackets Fox and Universal get to kit out their A-list stars in the finest jackets, Belstaff enjoy the exposure of multi-million dollar Box Office movies. It's an arrangement that preserves a high-level of autonomy for Belstaff, and is testament to their position as a luxury leather Belstaff Motorcycle Jackets brand.
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Six Sigma encourages the gathering of information in order to make informed decisions. This works perfectly for reverse research and development. Why should a company risk time, money, and employee efforts on a project that may never pan out? A business can greatly reduce their risk by following some simple steps.
The first step is to find out what the customers want. This can be done by using a survey, talking with professionals in the industry, or by such methods as taking a good look at customer testimonials and seeing what customers are saying about existing products.
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